I didn't quite understand the meaning behind this contest name, until I read on the back of a chocolate bar of theirs I recently tasted, and I quote "Our name was chosen to illustrate our blend of ethics and intense taste. Green represents our sustainable and organic principles which we employ whilst making our chocolate. Black represents the colour of our original Dark 70% chocolate bar and the intense taste of all of our chocolate.". So, "living in the &" represents the idea of living green while also enjoying the dark chocolate, or black, taste of Green & Black's.
So, Green & Black's has created a "Live in the &" Contest based on this concept, partnered with Food and Wine (or should that be Food & Wine). From their website - Just share your secret for making eco-friendly choices while not compromising on life's every day indulgences. Tell them how you "Live in the &" and balance both the green & the black in your life. If the judges select your entry, you'll win a trip for two to the FOOD & WINE Classic in Aspen (June 19-21 2009) - including round trip airfare for 2 to Aspen and accommodations for 3 nights, Guest passes to the Classic in Aspen Grand Tastings, insider access to the exclusive Grow for Good Dinner and passes to select seminars. Unfortunately, only open to residents of the U.S. Good Luck!