I'm always perusing the Healthy aisles in the supermarket, looking for something new and interesting, that I can incorporate into my morning meal, and came across this new cereal. Probably better for you than any of the standard sugared cereals available, this one is sweetened with raisin juice concentrate and honey. It's also made from rice, rather than wheat or corn, gluten-free (if that is important to you) rice flour and rice bran specifically. The only other ingredient in its listing is salt. Overall sounds good for you. How does it taste? Not bad, crunchy, definitely a rice flavour, but I doubt I would buy this again, it being too expensive and not a wonderful flavour.