I came across these chips from Riceworks in the Health Food section of Loblaws, they looked intriguing, in that they were chips made from whole grain brown rice, rather than the mainly corn or potatoes of any of the many available currently. Different, too, reading the packaging, no artificial flavours, additives, wheat or gluten.
Perhaps it's the additives that make the flavour in those other chips, though there still seemed to be a long list of ingredients for this product, some sounding not so healthful, these chips did not taste so good. The chilli was not so "chilli", more sweet, they were crunchy as advertised, but not very very crunchy, underneath the ton of spices, the chip itself was kind of bland. They also come in sea salt, I don't see how this one is going to have any flavour at all, and wasabi flavour.