I came across this at Highland Farms, it is 100% juice from wild plums from Georgia (not the one in the U.S., rather the one in the Former Soviet Union). I like plum juice, and have fond memories of plum juice my mother made from plums from our backyard (small yellow-blue plums - I don't know the kind, and it's long since gone). So, I was pleased that this juice tastes as good as I remember plum juice tasting. I went and bought another bottle (they are $4) and probably will go back and buy another. They also have different kinds of juice (blackberry, quince, mulberry, others). This is almost 100% juice with no preservatives, though there is added sugar.