Annie's makes several better-for-you products, this one is a replacement for cheese crackers like Pepperidge Farm's Goldfish Crackers, and are in the shape of bunnies. They contain good ingredients, like organic wheat flour (though there is a Whole Grain version of the Goldfish Crackers that are fairly good), sunflower or safflower oil (so no hydrogenated oils), aged cheddar cheese (real cheese!) and real spices.
How do they taste? I like the cheese flavour better, though my toddler daughter doesn't much - and we really buy them for her! I would, and have, buy these again.