I disagree with the packaging, that these M&Ms are new, I remember the 'Go to the Dark Side' tie-in with the third Star Wars Episode, where Anakin Skywalker became Darth Vader. Those were hard to find, I remember going to several stores before I found a package. Like most dark chocolate versions of a product, the main more established and well-liked milk chocolate version comes in far greater numbers than its darker cousin, so I can see why they were not easy to find. In fact, these are not 100% dark chocolate, they are 70% dark chocolate, with milk chocolate mixed in. The candy coating is the same. They taste not bad, better than the milk chocolate version.