Whole Foods Market sells a lot of products, both organic and whole food, and has their own line or brand for things like sugar and flour. I was intrigued to see that they have now come up with their own line of chocolate bars, this one features cocoa sourced exclusively from the Duacari region of Costa Rica. I enjoy coffee from Costa Rica, their beans are world renowned, but they also grow cacao. The bar itself is made in Belgium, a country known for making good chocolate. The ingredient listing is good, chocolate liquor, sugar, cocoa butter and natural vanilla flavour; the cacao is Rainforest Alliance Certified. The cacao content is at 71%.
How does it taste? The chocolate at first reminds me of Costa Rican coffee, very flavourful but not with the bitterness associated with some cacao. There is a definite fruitiness to this cacao, what they describe as intense and rich and smoky (I would quibble about the intense part, like Costa Rican coffee, this chocolate is smooth and rich). This bar cost about $4-5. I would buy this bar again.