This is the second of the three new offerings from Kashi, the other one I tried is Ripe Strawberry. The main ingredient in this is the blackberry filling, which is a mixture of blackberry puree concentrate with some sugar, cornstarch and pear juice concentrate and apple powder and apple fiber; surrounding this is their signature seven whole grain and sesame blend. This, like the Ripe Strawberry one, reminds me very much of Voortman's turnover cookies, they were very soft and crumbly, and, small (still, 120 calories for a 35 g bar). The blackberry filling was sweet and, well, not that evocative of blackberries. I think I still prefer their granola bars.