I bought this chocolate bar the other week in a specialty food store, it was around $3. There were several of these, featuring cocoa from different parts of the world, my friend decided to try the one from Madagascar. Each has a different cocoa content, this one has 75%; the one from Madagascar was 65%; one from Cuba is at 55% cocoa. In Ecuador, the Arriba variety of cocoa bean grows in the tropical coastal areas of the Ecuadorian lowlands. It's labelled Intense, and in trying it, it gave a very good dark chocolate flavour, quite tasty. Check them out.